"Plenty of books tell you how to do research. This book helps you figure out WHAT to research in the first place, and why it matters. The hardest part of research isn't answering a question. It's knowing what to do before you know what your question is. Where Research Begins tackles the two challenges every researcher faces with every new project: How do I find a compelling problem to investigate--one that truly matters to me, deeply and personally? How do I then design my research project so that the results will matter to anyone else? "